PUMA x SQUISHMALLOWS ‘DAY OF YES’

More like Day of Squish! On this extraordinary day, our #squishsquad is encouraged to explore the world with unbridled enthusiasm, saying "yes" to new experiences, big or small. It might mean a fun day in the park, climbing trees, getting ice cream or embarking on imaginative journeys with their SQUISHMALLOWS pals in PUMA x SQUISHMALLOW gear. It's a day of limitless possibilities, where every moment is an opportunity for discovery, inclusion and delight. The "Day of Yes" is a reminder that life is full of wonders waiting to be explored.

See coverage on PUMA.com, Footwearnews.com

Client
PUMA, Squishmallows

Role
Art Director