This one’s for the niche collectors, kids, and honestly anywho who loves a fun vibrant shoe.

For this PUMA x Kellogg’s Frosted Flakes collab, I got to think inside the fridge (lol.) The ask was as direct as a partnership can be, come up with an energizing way to tell both PUMA & Kellogg’s brand stories through this unifying product.

After all it was Tony the Tiger’s 70th birthday, so why not throw him a party at the PUMA NYC Flagship store.