CLARKS X JOURNEYS

I was tasked with elevating the in-store and online brand presence of the Wallabee Evo boots, through scaled awareness and consideration among Journeys' core consumers; specifically targeting suburban-based high school students aged 14-19 who value individuality and style.

This collaboration aims to resonate with a youthful, fashion-forward audience during the back-to-school and pre-holiday seasons.

Role: Art Director

Production Company: Palette Group